About NOBA
NOBA – an abbreviation of Nippon Omotenashi Beauty Association – was founded with the mission of spreading the spirit of Omotenashi to the world: the Japanese philosophy of heartfelt hospitality and refined service.
NOBA’s Philosophy
“True beauty comes from the soul, heartfelt dedication, and genuine capability. NOBA not only teaches techniques, but also instills pride in one’s profession, a spirit of service, and a sustainable mindset for personal and professional growth.”
Our Misson
International Education & Training
• NOBA- The International Academy of Nippon Omotenashi Beauty, offering in-depth training in Japanese beauty techniques to students in Japan and globally.
• Our curriculum integrates technical skills (Esthetics, Nail, Makeup, Spa, etc.) with the spirit of Omotenashi hospitality.
Competency-Based Certification System
NOBA aims to become a trusted standard for assessment and certification that not only reflects academic achievement but also evaluates practical competencies, empowering students to confidently enter the professional field.
Promoting and Sharing Japanese Values
•Introduce Omotenashi as a refined standard of living and service philosophy.
• Connect Japanese culture with the world through training projects, events, seminars, exchange programs, and international collaborations.
• Integrate Omotenashi and Japanese-standard beauty techniques into salons, academies, and educational institutions across various countries.
Connecting Experts & Building a Global Beauty Community
NOBA builds a global ecosystem of top experts, salons, academies, and students – creating an international academic and professional network to grow together.
• Collaborate – Learn – Develop
• Exchange knowledge and culture to uplift the profession
• Promote a community of beauty rooted in humanity, respect, and diversity
Distinctive Qualities of NOBA
• As the first beauty association in Japan to extend opportunities not only to Japanese citizens but also to foreigners studying, working, and building careers in the beauty industry, NOBA stands as a symbol of the harmony between Japanese-standard expertise and heartfelt, human-centered service.
• A unique development model that integrates culture, education, and career, offering a holistic pathway in the beauty industry.
• Deeply rooted in the spirit of social contribution, NOBA is committed to empowering women around the world to build sustainable careers in beauty – where where beauty is not only appearance, but character, confidence, and the ability to serve others.
Message from NOBA
“We don’t just train skilled hands – we nurture hearts that love and serve with sincerity.
At NOBA, beauty is cultivated through both technique and character,
and spread from Japan to the world.”
Professional Certificates
Competency-based certifications that validate real abilities and empower professionals internationally
Nippon Omotenashi Certificate
Certified Omotenashi Salon
Nailist Skill Certificate
Esthetician Skill Certificate
Feminine care Certificate
Eye Brain Healing Certificate
Contact Us
Get in touch with our team for inquiries, support, or to learn more about NOBA
Get in Touch
Address
NOBA Headquarters
Tokyo, Japan
Shibuya District
Phone
03-6688-9953
Mon-Fri: 9:00 AM - 6:00 PM JST
noba.omotenashi@gmail.com